Based on Weiner (1984; 2010), it is a particular branch of motivation Another important contribution from social psychology is the locus of control theory, which is more concerned with individual differences in attributions. Further, Kelley (1967) suggested his covariation model by developing a logic in attribution theory. He developed a logical model for judging whether a particular action should be attributed to some characteristic (dispositional) of the person or the environment (situational). Attribution Theory explains how we attach meaning to our own, and other people’s, behavior. Kelley's Covariation Model. There are a number of theories about attribution. Learn more about this theory and its three characteristic traits: locus of control, stability, and control. Three-Dimensional Theory of Attribution. This assay focuses on the work by Heider and Kelly by proposing important points that they proposed. Did that individual win because he or she […] (Motivation and Attribution Theory, 2009) Therefore, in the above example, the response and the actions taken by the students is determined on the basis of certain perceived attributes of the other individual's behavior. The founder of attribution theory was Fritz Heider who believed that people are social perceivers by making sense the social world (Heider, 1958). Attribution Theory of Motivation Activity 1: You read about attribution theory in this lesson, and how a belief about your chance of success influences how hard you will try to accomplish the task. When we experience desirable and undesirable outcomes (such as success and failure) we can attribute the cause to something specific which in turn can lead to increased or decreased motivational behaviour. Kelley’s (1967) covariation model is the best-known attribution theory. Originally, attribution theory was an area of social psychology introduced by Heider ().It explains how people attribute causes to events and how this cognitive perception affects their motivation. Success or Failure Two people are in a race, and one of them wins. Motivation activates people for better job performance and high productivity. Weiner’s attribution theory of motivation describes the way in which we strive to maintain our positive self-image. Attribution theories, sometimes termed explanatory theories or explanatory styles, are a subset of language learning beliefs that affect motivation. Attribution Theory 1) Locus (internal vs external) 2) Stability (stable or changeable) 3) Control . As Fritz Heider stated, we are all… The Attribution Theory Heider (1958) laid the foundation for a systematic motivational theory which is partly based on the work of Tolman, Rotter and Atkinson. Expectancy value theory as modified by Atkinson, locus of control research initiated by Rotter, and the naive psychology of achievement performance advanced by Heider provided the stepping stones for the formulation of the attribution theories of motivation presented in this chapter. Kelley's Covariation Model. This theory has also been applied to understanding motivational and achievement levels among student. Attribution theory is a psychological concept about how people explain the causes of an event or behaviour.