For “Call Now”, you can make the same changes as with the “Like Page” campaign, plus you can also include your phone number. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound. For choosing images, Facebook offers these guidelines: This last guideline is an interesting one! Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. This is where to find all the essential tools, menus, and buttons. Because many brands and small businesses prefer Facebook’s Ads Manager to the more intricate Power Editor, we’re going to use the Ads Manager’s Create an Ad process for this Facebook Ads guide. Additionally, before someone fills out a Lead Form, you can show a Context Card, which adds a bit more detail about the offer or next steps. Unable to add item to List. You can customize the answers for each question, or leave it open-ended as well. Select your ad objective and audience, build ads, decide on a budget and more. Last, you can choose to segment based on how a person has (or hasn’t) interacted with your Facebook page, app, or event before. Numbers get bigger the more levels you go down. To drill down even further, you can click on each individual ad to see charts and stats specific to that ad. Otherwise, you can choose to start and end the ad on a specific day. Who is this for? Brian Meert is the CEO of AdvertiseMint, a Hollywood based social advertising agency that specializes in helping successful companies advertise on Facebook. How to Post on Your Facebook … Lessons. After the video’s been selected, you can edit the way the ad appears by customizing the text and buttons. One top tip is to focus on the value behind your chosen button. Tip: Video is huge on Facebook right now! That’s a tricky question! Write a headline that appears under your chosen images/video, Add description text to go above the images/video, Choose where you’d like the ad to appear: In the News Feed (desktop and/or mobile), on Facebook’s Ad Network, on Instagram, and in the Right Column (desktop only), Choose an app, either by typing in the name of your app or by pasting a URL from the iOS App Store or the Google Play Store. micibama says: March 31, 2019 at 3:32 am . Lessons. A popup will appear with three different ways to create your audience: Customer List, Website Traffic, or App Activity. Most of the rest of the ad is taken care of for you. I’ve been reading Brian’s blogs and following AdvertiseMint because they are dialed into the latest updates on Facebook advertising. Results – “How many actions has this campaign received?” i.e., clicks, installs, likes, and more. Lessons. That makes Facebook the most popular social media platform in the world. Additionally, he provides free resources and tips on how to create the perfect Facebook ad. Like other ads, here you’ll have the choice between a single image/video or multiple images. Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. Learn the strategies and tactics to take your social media marketing to new (Facebook runs the math here for you and tells you the maximum amount, total, you will spend.). 1. You can build an audience of just these particular people and serve your ads directly to them. You can choose among a single image, a single video, or multiple images. Step 1: Be clear on your ad objective Click in the “Text” box to edit. Chat with you there! This can be a necessary segmentation feature, particularly if you’re trying to track down an audience that might not be familiar with you, or to followup with an audience that already has context with what you do. Also, if you have a big list of locations to add, you can do it in bulk by pasting in from a spreadsheet or text file. Want to save this guide for later? He walks you through step-by-step guides and easy-to-understand explanations. The Facebook Advertising beginner's guide will teach you how to get started with Facebook Ads. Here’s the full list: After you click to create a new ad and choose “Increase engagement,” the next steps are: After setting audience and budget, you can build the ad’s creative elements. Facebook has a unique system for tracking actions that occur after someone leaves a Facebook ad and travels to a web page. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. Additionally, you can upload a series of three to seven photos that Facebook will stitch together as a slideshow video. Like other ad types, you can create up to six ads to test by uploading multiple images. Start by choosing how you want to define that a person is in a particular area: Then you can add an exact location by typing in the name of a country, state, region, city, postal code, address — even a Nielsen TV region or congressional district. This shopping feature will continue to load items when the Enter key is pressed. First off, you’ll be asked to select an image to use; you can choose to upload your own, select from a collection of searchable stock photos from Shutterstock, or pick from a library of images you’ve used on previous ads. You can drag the bar back-and-forth to select between 1% and 10% of the country’s residents for Facebook to analyze and compare. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. Call to Action: Changes to the call-to-action are reflected on all your carousel slides. Budgeting, Analysis, and Successful Strategies, — Jump to the section on budget strategies —. For additional customization, you can change the text that appears as the update above the ad. To see an overview of stats from any of these categories, you can quickly toggle back and forth from your main ads dashboard ( To do this simply click on the Boost post button   displayed on any of your posts. from Karen Jones, How Facebook Advertising Performed vs. Google Ads. Help people discover your brand across Facebook products. To get your Facebook pixel, go to the menu at the top of the page, and select “Pixels” under the “Assets” menu. You can see an ad preview above for the specific layout of these elements. This is a quick overview of the Facebook ads audience settings: 5 – Target based on how someone’s connected (or not connected) to your page. However, you can only do this with ads that generate clicks for a website. Plus, its full of tons of tips and tricks to help improve performance of your ads. Conversion tracking with Facebook involves the installation of a conversion pixel, which I’ll cover in a section below. The general setup for each will be similar: You’ll go from choosing the type of ad (the objective), to choosing the audience and the budget (the ad set), to making the ad itself (the ad). Here’s a quick run down of each of the 11. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. There’s a lot to learn with Facebook Ads! So without further ado, let’s do this. There is also a comprehensive glossary in the back of the book and plenty of other resources to help you navigate your way through this field.