So here is no place for skirting around the topic all paper long. They created a download web page that gave visitors a free music download in exchange for their email. Ivey is the second largest producer of management case studies in the world. The following case study contains parts of my discussion with Yossi, which are then translated into elements for the Business Model Canvas. A few of our favorite marketing case study examples: 1. Read the Hong Kong Airlines case study to learn how they used social media data from competitors, and sentiment analysis to inform their strategic decisions. Having something for the casual fan to the super fan is a great way to be able to sell more and put additional money in your pocket. The singer performed 24h and everybody who came by could join the clip. Not interested in diverting your resources to add value to your service? I think if they can provide items that make sense for the band and their personality, then it can enhance the entire music/fan experience. All of these online music marketing case studies have a common theme of musicians connecting with fans. Offering different tiers of packages at varying price levels is a good way to combat the problem you mentioned of fans on a budget. Hi Suzanne, you are correct. Try FastSpring. The collection has cases involving nearly one hundred distinct countries, with particularly large collections regarding North America, Asia, United Kingdom, European Union nations, and South Africa. He offers a wide range of perks are including members-only parties, VIP seating at shows, access to new music as soon as he creates it, new live concert recordings every month, broken apart tracks ready for remixing, behind-the-scene sketches, drafts, and ideas, and many more. The … Although the following are focused on specific businesses, all business students can learn lessons from their triumphs and mistakes. This case study from the music section describes how London has been selected as the headquarters for the planned Global Repertoire Database to catalogue rights ownership of musical works. Maybe I'll try something crazy :), A band called Dallas used Foursquare to promote their videoclip and project on Akamusic, a Belgian fanfunding platform. If you are building a portfolio of case studies, use these excellent examples for inspiration and format. When people actually see me play, they not only enjoy it, but want to talk about it afterward. Highlight Your Past Successes to Attract Future Business. After giving some background, explaining the problem, and detailing the results in one page via text, the second half of this two page case study shows two up-and-to-the-right charts demonstrating how BrightEdge helped their customer achieve SEO success. 1. He used Topspin. Check the clip and Dallas on http://en.akamusic.com/dallas. 1) Arcade Fire – Interactive Music Video Using Google Street View. Many business schools use real case studies as a teaching tool in the classroom. The band uses Tumblr, a simple and free blogging platform, to regularly update their fans from the road. I'm not saying don't value add, but I am saying that we should be a little more judicious in what we add and the frequency of which we do it. Notify me of follow-up comments via email. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. 6) Gossip Grows on Trees – Building Your Email List with a Fortune Cookie. Thanks for pointing that out. It also highlights success factors for developing an online marketing strategy. How we did it? Email is one of the best ways to directly reach your fans, but sometimes it can be difficult to grow your subscription list. Case studies are narratives that tell the story of an actual business with a real problem or strategy. It is basically a short snapshot that shed the image of your entire case precisely, which consists of a page, most of the time.It doesn’t include too much detail about your case but focuses on key elements or main highlights of your case study. Amanda quickly decided to run with it. You have to be willing to push it out there and utilizing online mediums is a key element. CORA PETTIPAS; and ; KALINGA JAGODA; CORA PETTIPAS. Bound to fail, then, bound to fail. See our User Agreement and Privacy Policy. Just remember to do something that fits your band’s personality. Then think about how to implement those strategies into your own marketing plans. Get your 30 day trial today. When you think about it, a case study not only benefits your business, but it’s also free PR for the customer you’re featuring. The elements of new technology, interactivity, nostalgia, experimentation, and personalization all aided in making this video a huge hit. While they cost time and effort to create, they can be a stellar tactic to draw new customers to your business and help you earn new clients. All rights reserved. My friend just made $3,000 on kickstarter to fund an album. On Akamusic you can invest in new talent. While watching the video, scenes from your old neighborhood are pulled in using Google street view. Business case studies can have a massive impact on your marketing, done right. You can change your ad preferences anytime. On the one hand it is useful, but on the other hand coping with this complex assignment is a problem linked to permanent time shortage and study loads placed on students. The one size fits all product days are gone. We have collected dozens of previously unpublished examples in one place. Gossip Grows on Trees from North Carolina executed a creative way to gain more email addresses at live shows. I encourage musicians to review these examples and pay attention to the elements that made them successful. We've included it on Smart Insights for readers of Dave Chaffey's books before the next edition is publishes - it replaces an earlier case study . I'm a very gifted, energetic, extraordinary songwriter/poetrywriter named Owen Dale.I've been writing for several years now and I've gained superior skills in songwriting. Unfortunately, many people aren’t sure how to start when it’s time to write copy for them. Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. Thank you for replying: the crucial point here is for bands to provide items that make sense for them, I agree, and is consistent with their already existing relationship with fans. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. How about we apply some of this thinking to an Integrated Marketing Service: perhaps for every hopeful tweet to someone at Pitchfork you could offer to sweep their yard; each time you introduce a new band to the world you could sell some of your possessions on ebay; why not have a sponsored bake sale to raise the cash for an ad campaign? I work so hard on my music, then feel like I have some planet sized "just ignore me" badge emblazoned on my chest. However, there are times when students are asked to conduct and write their own business case studies. Every time we write one of our e-commerce growth guides, it fascinates us how simple tweaks in design and copy can make a huge difference for those brands (and for yours, too.). This method of teaching is known as the case method.Most business case studies are written by educators, executives or heavily educated business consultants. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Arcade Fire – Interactive Music Video Using Google Street View, Matthew Ebel – Subscription Site for the Super Fan, The Poison Control Center – Tumblr Tour Blog, Gossip Grows on Trees – Building Your Email List with a Fortune Cookie, Gaining Support, Sponsorships & Endorsements, How to Put On an Unforgettable Performance, Internet Strategies, Resources, & Websites, Squall. Music Industry and the Internet is a Harvard Business (HBR) Case Study on Strategy & Execution , Fern Fort University provides HBR case study assignment help for just $11. In addition, there are over 1,900 case translations. If you attend a graduate business program, such as an MBA program, you could look at hundreds, or even of thousands of cases, throughout your academic career. You have to be willing to push it out there and utilizing online mediums is a key element. Lovely. “She’s clearly among the most powerful people in the music industry at the moment … so to understand the operation behind such a powerful figure is always very interesting,” said Anita Elberse, the Lincoln Filene Professor of Business Administration at HBS who co-wrote the case study with a former student, Stacie Smith, M.B.A. ’14. Utilizing social media and having a strong online presence makes connecting with fans much more achievable. If you know of a successful online music marketing case study, please share it in the comments. Connecting with fans is imperative in today’s music industry. First we created a flashmob (on new years eve) - we released a press communique with the location. Both Sides Benefit . In 2020, a number of court cases could change how you do business. Arcade Fire utilized HTML5 to create an interactive music video for “We Used to Wait.” Users are prompted to enter the address of their childhood home at the start of the video. Many are amazed by my gifts and have fallen in love with my songs.My compositions range from; Reggea, ragga, r&b, soul, garage, gospel and rock.My compositions can help promote many who want a career in the music business and be highly beneficial to those who seek contributions to their business and wish to invest in new talent. She took a sharpie and made a t-shirt design. Learn More . On a boring Friday night, Amanda managed to rake in $11,000 in just two hours. Echoing Kristian's point, but rather more forcefully: Posts like these are incredibly depressing and come over as little more than ad's for nefarious PR services and not particularly effective ones, too. Advertising Age said, “Palmer is more sophisticated than almost anyone on the internet — musician, brand or otherwise — when it comes to gathering her audience around her and keeping the conversation going.”. 4) Matthew Ebel – Subscription Site for the Super Fan. 1 share cost you 5 euro and you get the produced cd, with your name in the liner notes and 40% of the benefits. Download the Hong Kong Airlines marketing case study. If you're good, people will give you the money to keep making your art. It was done via timelapse, so the 24h could fit in the 3 minutes format of the song. The Evolution Of The Music Industry The Effect Of Technology And Law On Stra... Universal Music Group - SWOT, PEST, Porter Analysis, No public clipboards found for this slide. If you continue browsing the site, you agree to the use of cookies on this website. A business case is the way you prove to your client, customer or stakeholder that the product you’re pitching is a sound investment. If you are selling the same thing as everyone else, it's going to loose it's impact. Our case solution is based on Case Study Method expertise & our global insights.. Strategy & Execution Case Study | Authors :: Bharat N. Anand, Estelle S. Cantillon Keeping the higher-end packages fresh and creative is an important aspect. Think of this way, if you don't see it's value, why should anybody else? This case considers how young entrepreneurs structure search funds to find businesses to … If you know of a successful online music marketing case study, please share it in the comments. CREATING AN INDEPENDENT MUSIC BUSINESS IN CANADA: A CASE STUDY. Interact with your followers and don’t just mass broadcast. 2 hours later… $11,000. BrightEdge has produced a strong and straightforward case study that proves their product’s value with some bold charting. It is utilized by doctors to prepare detailed illness-case studies of their patients. I think where the music industry is losing perspective though, is that it's adopted the "value add" model to the point where essentially the initial product itself is being devalued. Search for more papers by this author and . All of these online music marketing case studies have a common theme of musicians connecting with fans. A faux organization was started called, “The Losers of Friday Night on their Computers.” Amanda created the hashtag #LOFNOTC and thousands joined the conversation. Each of these case study examples does an excellent job of outlining the challenges, solutions, and results provided. We've gotten ourselves into a "value add" mindset, which obviously is a business model that works quite well. We also gave everybody who checked in that day a promocode to invest in the Dallas project on Akamusic. Executive summary for a case study is usually similar to the general summary. RESULT: around 18.000 visits on youtube, a big buzz in Belgium and the band Dallas raised more than 50.000 €! Looks like you’ve clipped this slide to already. Does anyone have thoughts on this? So thanks for the Ideas! A website was thrown up that night with the t-shirts available for $25 a piece. The packages range from $5/month to $15/month, as well as annual options. His approach was similar to what Kickstarter artists use, but he didn't go through Kickstarter to do it, which launched shortly after he had set up his sales plan via Topspin. Copyright © 2018, Music Think Tank. Thanks for bringing that up. All while keeping customers happy. The Poison Control Center have an awesome tour blog. I've send a message to MTT to make the correction. After each show they share pictures, videos, and posts about their experiences, even down to thanking the sound guy, door person, bartender, and of course the fans. 5) The Poison Control Center – Tumblr Tour Blog. Some HTML allowed:
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Freese didn't use Kickstarter to sell those packages. (walks off into the virtual distance shaking his virtual head...), Thanks for the article! You can either use the [. It’s that connection that can give them a reason to buy and support your music. Despite what we keep getting told, it's not worthless. Always be on your toes, ready to act quickly when opportunities arise. This particular template is available in PDF format and it has a comprehensive design and layout. Case studies are used by teachers to see how students can apply received knowledge in daily situations. KALINGA JAGODA . They do it right by updating frequently, providing a wide variety of content, and always remaining authentic. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Boston-based singer Matthew Ebel says 26.3% of his income is from 40 hard core fans. This case study (from my last business), is great because it includes a nice mix of direct customer quotes, with background information. 3) Amanda Palmer – Turning the Power of Twitter into $11,000 in 2 Hours, Amanda Palmer is widely known for her social media expertise. Think about those factors for your next campaign. If fans feel they're trying too hard or are insincere in their endeavours, or if it's just not what they expect from the band, I doubt it could work.That's why I think it's important to stress the idea that bands or artists shouldn't try to imitate what's already been done, but think of what they've already built with their fanbase, of what they want to give and what they believe fans would like to get instead. Different elements of new technology, interactivity, nostalgia, experimentation, corporate! Do well to know as a business Model Canvas in Des Moines,.. 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Project on Akamusic that day a promocode to invest in the videoclip email list with a Fortune Cookie Ebel 26.3... Tour blog their patients success factors for developing an online funding platform for artists, musicians, inventors,,!, interactivity, nostalgia, experimentation, and to show you more relevant ads just made $ 3,000 Kickstarter. Told, it can be difficult to grow your subscription list the Super Fan subscription service illustrates how different of... How to start when it ’ s time to write copy for them written educators. Night, Amanda managed to rake in $ 11,000 in just two.! The business Model that works quite well hospitals and clinics a massive impact on your toes, ready to quickly...